CONTEXT
Manager (Ann): "Thanks for joining, everyone. The Q2 figures are in, and frankly, our sales revenue has dipped significantly. I want to hear your perspectives on why we are losing market share."
Senior Sales (Gary): "I've been monitoring the feedback, Ann. The consensus among long-term clients is that our price point has become uncompetitive. Competitors are offering similar specs at 15% less, and that's hard to justify."
Junior Sales (Sarah): "I second that. Just last week, I lost two potential prospects because they pointed out that our premium pricing doesn't align with the current market downturn. They’re looking for more cost-effective solutions."
Manager (Ann): "I see. Gary, have you noticed if this is specific to certain regions, or is it a nationwide trend?"
Senior Sales (Gary): "It's broad, but more pronounced in the industrial sector. We need to rethink our pricing strategy or at least introduce a mid-range tier to stop the bleeding."
QUESTIONS:
1. What is the main purpose of this meeting?
- To celebrate the record-breaking sales in Q2.
- To discuss the reasons behind the decline in sales revenue.
- To announce a new product launch for the next quarter.
- To interview a new candidate for the sales team.
2. What is the primary concern raised by Gary regarding the product?
- The product quality is lower than that of competitors.
- The product is not available in the industrial sector.
- The product price is too high compared to competitors.
- The product does not meet the technical requirements.
3. According to Sarah, why did she lose potential clients?
- The clients decided to stop using industrial solutions.
- The product was not delivered on time.
- The price did not match the current market situation.
- Gary had already convinced them to switch to a competitor.
Anwsers
1. B | 2. C | 3. C
VOCABULARY & PHRASES
- sales revenue: 銷售收益
- dipped: 下滑;下降
- consensus: 共識
- price point: 價位;價格點
- that's hard to justify: 難以證明合理;難以證明可行
- I second that: 我也同意;附議
- prospects: 潛在客戶
- premium pricing: 高價策略;溢價定價
- market downturn: 市場下行;市場低迷
- cost-effective: 具成本效益的
- nationwide: 全國範圍的
- pricing strategy: 定價策略
- mid-range tier: 中階產品
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